Fashion blogs started as a unique and free medium of expressing one's views on the matter while steering away from popular fashion content produced by magazines, TV, celebrities and the like. However, years later, the fashion blogging bubble has achieved just the opposite. Fashion on blogs, including this one, has now become common, abundant and a copycat phenomenon - just what the fashion blogging world and its readers were trying to get away from. Bloggers are now inclined to feature fashion that they know their readers or sponsors will like, buy and share, not what they really like and would wear if they didn't have a blog. When fashion blogging became a business, fashionable bloggers transformed into a new species that sees dressing as a way of showing off to an audience that will applaud them.
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| totokaelo.com |
New Found Lust was created and still exists to be about the design behind it and those who consume it (all of us, in so many ways). There is a difference in wanting to be on the spotlight for the sake of it and reflecting how fashion changes us - because it does. The saddest and most pointless fashion is the one we copy from others without making a personal connection to it. This is how the fashion industry wants us to consume fashion because it's the most profitable one - but it is definitely not the one that makes fashion work in our favor nor why fashion design originated in the first place.
Developing one's style should be at the core of clothes and wearing them: making your life easier, expressing yourself and the most important reason of all, confronting the world. In the end, clothes function as a barrier between your body and the physical world. When one bases their own perception of fashion on that simple fact, the brand, fashion names and copycat trends become redundant - after all, design exists to make our life happier.
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